The Hospitality
and F&B OS
Introduction · October 2026
Imperium for hospitality · The Hospitality and F&B OS
Table
of
Contents
01
The bottlenecks, and the operating system that clears them
02
Geonet (ELLE Resort & Beach Club), BDL and Core Concept Living
03
Your own app, answering from every outlet
04
Built in stages, around the business
05
The capability behind each installation
06
What owners ask, and how we start
A group,
understood
as a whole.
Imperium builds hospitality and food and beverage groups their own AI Operating System, so the group can add outlets without head office growing with them.
Imperium for hospitality · The Hospitality and F&B OS
The bottlenecks in a
hospitality group.
THE BOTTLENECK
WHAT IT COSTS YOU
01
One guest looks like several strangers.
Point of sale, the booking engine and the reservation book each hold a piece, so nobody sees the whole guest.
02
Outlet numbers arrive a month late.
By the time the report lands, the shift that cost you the margin is weeks gone.
03
Rosters are built on experience and feel.
Quiet shifts are overstaffed and full ones are short, and both show up in the wage line.
04
Wastage is only explained after the fact.
Food cost drifts a point at a time, and nobody sees which supplier line moved it.
05
Frontline people arrive and leave all year.
Training starts again with every intake, and what the last good manager knew leaves with them.
06
Owners and head office chase outlets for answers.
Managers spend the morning building a picture instead of running the floor.
Imperium for hospitality · The Hospitality and F&B OS
Your team already uses ChatGPT
and Claude. They can’t see
your outlets.
Keep them. On their own, they stall for the same reasons.
01
Nothing is connected.
Your point of sale, booking engine and reservation book aren’t wired in, so each answer only knows what someone pasted in.
02
WhatsApp is out of reach.
That’s where managers, suppliers and guests talk, so those conversations sit outside every answer.
03
Each person’s AI learns alone.
What one manager teaches it, nobody else gets. When they leave, it goes with them.
04
So the work is still done by hand.
Someone still copies covers and spend into a spreadsheet before every owner update.
“ChatGPT just answers certain questions. This builds stuff for you.”
Sean Johnson · Founder
Imperium for hospitality · The Hospitality and F&B OS
An AI Operating System is three parts.
Your team only has the first.
We build the other two, around your business. Together, that’s your AI Operating System.
YOU HAVE IT
IMPERIUM BUILDS THESE TWO
01
The AI model
The brain. Claude, ChatGPT, or a local model on your own machines for sensitive work. When a better one comes out, we plug it in.
YOU HAVE THIS ALREADY
02
Your data, organised
Your point of sale, booking engine, reservation book, WhatsApp, accounts and files, connected and set out the way the group runs, so the answers are right.
WE BUILD THIS · THE HARD PART
03
Your own app
Custom built for your group: your team, your systems, the way you work. On every desk and phone, your team asks in plain English and approves the work it drafts.
WE BUILD THIS · CUSTOM TO YOU
ChatGPT
Claude
Gemini
DeepSeek
SevenRooms
Cloudbeds
WhatsApp
Xero
Gmail
Drive
Tidewater Hospitality
WhatsApp
SevenRooms
ClaudeYou own your data and everything built on it: infrastructure that grows with you. Swap the model or the app later and nothing is lost.
Imperium for hospitality · The Hospitality and F&B OS
What it runs across the group.
Outlets
Covers, spend per head and margin across every outlet, live.
Owner reporting
Built and checked from your own data,
ready whenever owners ask.
ready whenever owners ask.
Rosters and forecasts
Demand read ahead of the week, so shifts are staffed to it.
Guests
Every channel watched, and replies drafted.
Kitchen and stock
Orders, wastage and food cost tracked by shift.
Finance
Outlets, entities and costs in one picture.
All of it in your own app, built around the group: ask, check the answer, approve.
WHAT YOUR TEAM GETS
Your group’s own app, on every desk and phone.
Linked to point of sale, bookings, accounts and WhatsApp.
Answers from your own data, and shows where it came from.
Drafts the next step for a person to approve.
What one person teaches it, the whole team gets.
Imperium for hospitality · The Hospitality and F&B OS
What changes.
The outcome for the average client.
3.1×
Increase in output
per person
per person
7.5
Hires not made,
per company
per company
US$175,000
Payroll prevented a year,
per company
per company
5.6×
Speed increase for work
handled by the OS
handled by the OS
Across selected interviews
52%
Working time returned per person
Figures calculated from selected client interviews, across different companies and tasks. See the individual stories for context.
Imperium for hospitality · The Hospitality and F&B OS
Experience across
businesses and industries
The tools differ, but the problems repeat: knowledge scattered across teams, reports that take days and work that waits on one person.
Our company and team experience spans hospitality, property, retail, technology and professional services.
Our company and team experience spans hospitality, property, retail, technology and professional services.
Selected company and team experience, including earlier professional relationships.
Imperium for hospitality · The Hospitality and F&B OS
Working sessions
with operators
Questions from the people doing the work shape the product: visibility, accountability, adoption and time returned to the team.
Recorded conversation · questions before tools
Workshop · from questions to decisions
Live presentation · bringing AI into the operating conversation
Imperium for hospitality · The Hospitality and F&B OS
10 hires prevented and
hundreds of thousands
saved in 60 days.
Property development and hospitality brands, including ELLE Resort & Beach Club, opening in 2028.
PROBLEM
Several projects and venues moving at once, with each new one adding hires in marketing, finance and settlements.
SOLUTION
One operating system across the whole team, with each role given the tools it needs.
OUTCOME
“It was understanding what was giving us a return on our advertising expense, where people were working effectively, and getting the information through the organisation as well.”
Chad Egan, Founder & CEO
COO Ben Barnes: some days it felt like a team of ten working for him.
The next hires are senior specialists. Geonet won’t add fifty more in marketing, thirty in finance or forty in settlements, because the system covers that work.
Imperium for hospitality · The Hospitality and F&B OS
60% of the organisation’s
time back.
Sales, property management, daily rentals and land. Founder Sean Johnson, 22 years in real estate.
PROBLEM
Seventeen villas under management heading for fifty, run by four people in the office. Admin was the ceiling.
SOLUTION
The operating system over Hostaway, PriceLabs and Xero: owner reporting, revenue management and guest comms in one picture.
OUTCOME
“Once the system is set up completely, 60% of time back, easily.”
Sean Johnson, Founder
Reports that took a staff member six hours take one.
The plan: 17 to 50 villas on the same office team.
Imperium for hospitality · The Hospitality and F&B OS
17 villas, one employee,
US$15,000 a month in
hires prevented.
17 pool villas and a residential community, run by founder Shanny Poijes.
PROBLEM
Tenders, purchase contracts, legal, accounting and marketing for a full development, with a plan to hire six to eight people to carry it.
SOLUTION
The operating system as his back office: every document, number and message in one place. Contracts drafted by the system, quotes sent from his phone.
OUTCOME
“I was thinking I might need six to eight people. Now I need one.”
Shanny Poijes, Founder
A planned team of six to eight became one hire.
A sale contract that cost US$3,000 to US$5,000 in legal drafting is now a button.
Every outlet.
In one place.
Your own app, connected to the systems every outlet already runs on.
Imperium for hospitality · The Hospitality and F&B OS
Your app.
Your KPIs.
Custom built for your group
and its outlets.
and its outlets.
Next to the apps you use
Tidewater Hospitality
Gmail
Google Drive
Google CalendarWhatsAppSevenRoomsClaudeYour own app, in the dock on every desk.
Your outlet stack, connected
SevenRooms
Chope
Tripadvisor
StaffAny
STAAH
Cloudbeds
Booking.com
Xero
WhatsApp
Gmail
Drive
Calendar
1,400+ tools in the catalogue. Connect the ones you authorise.
The operating picture
COVERS, LAST 7 DAYS
4,180
SPEND PER HEAD
US$46
REVENUE MONTH TO DATE
US$240,900
OUTLET REPORTS READY
4 of 4
The numbers you check first, live.
ARX
The app your team works in
Your group’s knowledge, connected
behind every answer and action.
behind every answer and action.
On WhatsApp
Guest, supplier and manager conversations, connected to the same data. Replies drafted for approval.
Approval
by role
by role
Set by person
and by action.
and by action.
From the number
to the next action
to the next action
Sorrel & Ash: food cost is 34.8% against a 31% target. One approval merges the duplicate order and saves US$1,800 a week.
One approval
Order placed
Owner pack updated
Prepare
Owner packs, rosters and replies
Collaborate
Share the work and its context
Multi-model
ChatGPT
Claude
Gemini
DeepSeek
Open models can run on your own machines.
Product illustrations · fictional demo data
Imperium for hospitality · The Hospitality and F&B OS
The whole group
on one screen.
Covers and spend per head by outlet, owner packs ready to approve, supplier orders chased and every guest answered.
Your colours
Built in your group’s colours.
Your logo
Branded with your logo, on every desk and phone.
Yours to own
Your data, files and setup stay yours.
Example workspace. Illustrative figures, not client data.
Imperium for hospitality · The Hospitality and F&B OS
Ask in your
own words.
It answers from
your outlets.
Engineered to be as simple as possible: ask it anything about the group and it adapts to the way your team works.
1
You ask in plain English.
2
It answers from your own data.
3
It shows where it came from: your point of sale, SevenRooms and Xero.
4
It drafts the next step. A person approves it.
5
Your own app, in the dock next to the apps you use.
1
2
3
4
Tidewater HospitalityGmailGoogle DriveGoogle CalendarWhatsAppSevenRoomsClaude5
Hover a step to see it on the screen. Illustrative screen, example data.
Imperium for hospitality · The Hospitality and F&B OS
You stay in control.
What needs you, ranked
The few decisions worth your time, with the impact and the evidence next to each one.
Every answer shows its sources
Each number traces back to the system and the rows it came from, so your team can check it.
Nothing goes out without approval
Emails, orders and roster changes are drafted for a person to approve. You set who approves what.
Product detail from ARX. Illustrative workspace.
Engineering.
Inside the business.
Every installation is engineered inside the business, around the systems and people already running it.
Imperium for hospitality · The Hospitality and F&B OS
The capability behind an installation
KNOWLEDGE ENGINEERING
Structure company information so context can be found, understood and traced to its source.
Taxonomy and retrieval make the knowledge useful beyond a single conversation.
SYSTEMS ENGINEERING
Connect the data, tools and permissions behind daily operations.
Each installation has to reflect how the company actually works, from the source of a record to the team responsible for using it and reviewing the next action.
OPERATIONAL UNDERSTANDING
Work with sales, marketing, finance and operations to decide what matters, what should change and how the team will measure progress.
A defined workflow, an accountable owner and a useful baseline give the installation a practical starting point.
Imperium for hospitality · The Hospitality and F&B OS
The architecture
behind useful work
A wastage variance belongs to an outlet, a shift, a supplier and the person responsible for clearing it.
The AI OS keeps those relationships together, so every answer starts from the business itself rather than an isolated prompt.
The AI OS keeps those relationships together, so every answer starts from the business itself rather than an isolated prompt.
Outlets
People
Reports
Integrations
Your app
Suppliers
Bookings
Conversations
Rosters
Permissions
Imperium for hospitality · The Hospitality and F&B OS
One responsibility,
from build to operation.
Build.
Run.
Run.
The engineers who build it
stay with it once your
team is using it.
stay with it once your
team is using it.
Software and engineering, together.
Understand
Map the bottlenecks
in the group.
in the group.
Connect
Wire in the systems
the outlets run on.
the outlets run on.
Improve
Put your team on the app,
then add the next areas.
then add the next areas.
Imperium for hospitality · The Hospitality and F&B OS
Installed with
the people
who use it
Choose an internal champion and a real workflow, such as the weekly report each outlet sends head office. Establish what good looks like, then work through the difficult cases together.
The goal is capability inside the business: people who understand the OS, trust its boundaries and can use it without waiting for the owner.
The goal is capability inside the business: people who understand the OS, trust its boundaries and can use it without waiting for the owner.
Working through the company’s own questions
Building capability inside the team
Imperium for hospitality · The Hospitality and F&B OS
What adoption
actually requires
“Reduce the time we spend on
manual procedures and workflows
and filling out spreadsheets…”
manual procedures and workflows
and filling out spreadsheets…”
ALBERTO FURGER
Project NANDA’s preliminary 2025 findings: organisations had invested US$30–40bn in GenAI, yet 95% of the organisations studied were getting zero return and 5% of custom AI tools reached production. Tools built with external partners made it to production far more often than internal builds.
Context that stays useful
The underlying model will change. The company’s knowledge, definitions, workflows and permissions are the foundation the team keeps building on.
People who can use it
Every installation trains internal champions: people who learn the OS, test it against real work and help the rest of the group adopt it.
MIT Project NANDA, “The GenAI Divide: State of AI in Business 2025”, July 2025. Preliminary findings, January to June 2025: 300+ public AI initiatives, 52 interviews, 153 senior-leader surveys. Outcomes self-reported.
A company built
alongside companies.
The product takes shape alongside the teams who use it. We map the company’s questions, build around its priorities and stay close as the team puts the OS to use.
Imperium for hospitality · The Hospitality and F&B OS
The
Founders
Product engineering and commercial operations meet in the same responsibility: understanding the company, building around its priorities and helping the team put the OS to work.
The founders remain accountable for the quality of that relationship.
Alex Kaymakanov
Chief Executive Officer
Leads company direction and product, drawing on software, data procurement and resource-planning experience. His focus is the architecture behind ARX and the engineering standard required to make company knowledge useful in daily work.
Archie Nash
Chief Operating Officer
Leads operations, installation and customer success, drawing on the analysis of marketing, sales and operating performance. His focus is a clear business problem, useful measures and the internal ownership needed to make the OS part of everyday work.
Imperium for hospitality · The Hospitality and F&B OS
The disciplines
behind the OS
Architecture, engineering, security and experience.
Architecture
How company knowledge, systems and permissions fit together.
Engineering
The app, its connections and the retrieval behind every answer.
Security
Access and data handling, set before anything connects.
Experience
An app your team wants to open, in your company’s brand.
On stage · AI operating systems for business
Imperium for hospitality · The Hospitality and F&B OS
Experience that
informs the work
Our background combines software, data procurement, migration and resource-planning systems for large organisations with the analysis of marketing, sales and operations.
That experience informs how we structure company knowledge, connect its systems and improve the work behind the numbers.
Software & data systems
Commercial operations
Founder-reported professional background. Prior engagements are not current Imperium customers or endorsements.
Imperium for hospitality · The Hospitality and F&B OS
Principles
for useful AI
An AI OS earns its place through the work it helps people do. These principles guide how Imperium builds and runs every installation.
Start with the company
Learn the tools, responsibilities and daily work before configuring anything.
Show the source
Make company context available for review alongside the answer.
Keep access deliberate
Set connections and permissions around the people who use them.
Build with the team
Install alongside the team and develop internal ownership.
Stay accountable
Keep engineering close as the business and its workflows change.
Imperium for hospitality · The Hospitality and F&B OS
A year of progress
Moving onto
the cloud
the cloud
2027
Q4 2025
Search by meaning
Taxonomy and retrieval
Structured company information
Applications built on expert knowledge
Q1 2026
Clear workflow ownership
Operational partnerships
Shared business definitions
One view of company knowledge
Q2 2026
Company dashboards
Retrieval and memory
Core Concept Living installation
Answers that show their sources
Continuum Recruitment installation
Q3 2026
Team onboarding
Your colours and logo
Each company’s own app
Sharing across the team
A catalogue of 1,400+ tools
Approvals for connected actions
Q4 2026
Access from any device
Secure private servers
Cloud or on-premise deployment
Shared work with company context
Development themes by quarter, not exact release dates. October 2025 to April 2026: the company’s account. May to September 2026: dated records. Q4 2026: the current quarter. Cards show the example workspace from the product slides.
A foundation
that keeps improving.
As models improve, the group’s organised data and workflows become more valuable.
Imperium for hospitality · The Hospitality and F&B OS
What owners ask
before they start.
What sort of timeline are we looking at
to get all of this made?
to get all of this made?
It goes in stages.
We connect and organise your data first, the bigger job, then put your team on the app. Geonet was live across its team in 60 days.
Half my team is part-time and front of house.
They are never going to write prompts.
They are never going to write prompts.
They never have to.
Most of what they use is a button: the shift summary, the stock order, the reply to a review, each one drafted and waiting for a tap. Prompts are for the people who want them.
A lot of the agencies we pay are not providing real value. What are they doing?
Often, work your own team could own.
One person with the system can take back much of what you pay a marketing agency for, and everything it learns stays in the group.
We already use AI in three places.
Why does that not count?
Why does that not count?
Because each one works alone.
Three tools that can’t see your point of sale, your bookings or each other give three separate answers. Hotel chains show the gap: 91% use AI, 28% have a company-wide strategy for it. The OS joins them up.
Hotel chains: h2c, The AI Opportunity Study 2026, 122 responses from 113 hotel chains worldwide.
Imperium for hospitality · The Hospitality and F&B OS
What owners ask
about their data.
How does the data get transferred?
It isn’t moved.
Your data stays in your own systems and accounts. When someone asks a question, only what’s needed to answer it goes to the AI model.
Why would I give my data to you guys? I need to be secure.
You don’t give it to us.
It stays in accounts the group owns, and sensitive work can run on a local model on your own machines.
How much of this do we own?
You own your data, files and setup: everything your business has taught it.
We own the app you see it through. If you leave, your data, files and setup go with you.
“I can’t have a part-time server asking for the group’s margin and it just spits it out.”
Agreed.
Access is set by role. A manager sees their outlet, finance sees finance, and you see everything.
Imperium for hospitality · The Hospitality and F&B OS
What it means for
the business.
01
Marketing, reporting and admin come in-house, and the margin stays with you.
02
New outlets open on the group’s systems from day one.
03
Owners see clean numbers live, any time.
04
Shifts staffed to the demand you can see coming.
05
Your managers spend their day on the floor.
How we start.
Add outlets without adding head office.
01
A 45-minute audit call with the people who run the business.
02
We map the bottlenecks in your business, then come back with a roadmap: where we’d start, and what it takes.
03
Worst case, you keep the roadmap.
Or reply to whoever sent you this link.
The Hospitality and F&B OS · October 2026